The Client:
HSBC Bank (Banking and Financial Services)
HSBC Bank (Banking and Financial Services)
The Challenge:
Produce an engaging testimonial video for HSBC’s collaboration with emerging tech company Tradeshift, showcasing growth benefits. Additionally, I was asked to develop a new visual language system for motion overlays inspired by HSBCs new “Together We Thrive” slogan.
Produce an engaging testimonial video for HSBC’s collaboration with emerging tech company Tradeshift, showcasing growth benefits. Additionally, I was asked to develop a new visual language system for motion overlays inspired by HSBCs new “Together We Thrive” slogan.
The Process:
To develop a graphic overlay style, I began by looking at HSBC’s iconic logo. By extending the logo’s diagonal contours, I created connective lines to join information and graphics - echoing the connective theme of HSBC’s new “Together we thrive” slogan. All graphics from the map, to transitions and lower thirds where rendered in a diagonal shapes. This foundational, flexible animation style, and my video editing skills allowed me to efficiently produce an impactful social media case study video. Consistently on-brand and highly engaging.
To develop a graphic overlay style, I began by looking at HSBC’s iconic logo. By extending the logo’s diagonal contours, I created connective lines to join information and graphics - echoing the connective theme of HSBC’s new “Together we thrive” slogan. All graphics from the map, to transitions and lower thirds where rendered in a diagonal shapes. This foundational, flexible animation style, and my video editing skills allowed me to efficiently produce an impactful social media case study video. Consistently on-brand and highly engaging.
The Results:
The success and positive feedback from working on this project saw a marked increase animation projects from this client.
Not only did I deliver a high-quality sales asset, but I created a flexible style template to expedite the creation of future projects within the “Together we thrive” campaign.
Credits:
Editing and motion graphics by: Sandy Paton
Filming and initial edits by: Internal HSBC team
The success and positive feedback from working on this project saw a marked increase animation projects from this client.
Not only did I deliver a high-quality sales asset, but I created a flexible style template to expedite the creation of future projects within the “Together we thrive” campaign.
Credits:
Editing and motion graphics by: Sandy Paton
Filming and initial edits by: Internal HSBC team