What: Customer testimonial video
Where: Client website and social media
How: Development and execution of animation style. Support video editing
My role in this project was to develop an animation style flexible enough for this and future HSBC videos. I used the diagonal angles from the HSBC logo as starting point for transitions and graphics. These angles could transform into connective lines joining information and echoing the connective theme of HSBC's new "Together we thrive" slogan.
As the scope of this project expanded, I deployed my video editing skills to help complete the job on time.
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