The Client:
Inzuzo - Financial advice enquiries and qualified leads specialists
Inzuzo - Financial advice enquiries and qualified leads specialists
The Challenge:
Inzuzo’s sales team needed a more effective way to explain the complexities of how they filter, process and deliver the best leads for their clients. They wanted a video sales tool that would simplify their unique lead-generation process, empowering the team to sell with greater clarity and confidence.
Inzuzo’s sales team needed a more effective way to explain the complexities of how they filter, process and deliver the best leads for their clients. They wanted a video sales tool that would simplify their unique lead-generation process, empowering the team to sell with greater clarity and confidence.
The Process:
I began by using my explainer video experience to refine the client’s initial summary of how their service works into a clear, presentation-ready script.
To develop the visual look of the video I reviewed the existing suite of brand assets. With not much more than a logo, I identified an opportunity to go beyond the core brief and expand Inzuzo’s visual language.
When asked, the client indicated that they wanted their branding to feel more futuristic, representing the complex tech that powers their service. I crafted some style frames that explore different interpretations of this brief. One route is cleaner, lighter and more in line with modern tech brands, and a second route that is bolder, busier and emphasises the complexity and process. Route two was a clear favourite, which I then developed into a full storyboard.
I began by using my explainer video experience to refine the client’s initial summary of how their service works into a clear, presentation-ready script.
To develop the visual look of the video I reviewed the existing suite of brand assets. With not much more than a logo, I identified an opportunity to go beyond the core brief and expand Inzuzo’s visual language.
When asked, the client indicated that they wanted their branding to feel more futuristic, representing the complex tech that powers their service. I crafted some style frames that explore different interpretations of this brief. One route is cleaner, lighter and more in line with modern tech brands, and a second route that is bolder, busier and emphasises the complexity and process. Route two was a clear favourite, which I then developed into a full storyboard.
The Results:
The final video was enthusiastically received and serves as a powerful new asset for the sales team:
“Working with Paton Creative on our explainer video was an excellent experience. Sandy translated our unique proposition into a clear, visually compelling narrative that captured the essence of what we do.
We would confidently recommend Paton Creative to anyone looking for high-quality, collaborative, and thoughtful video production.”
- Victoria Fletcher, Executive Assistant, Inzuzo.
Credits:
Art Direction, Storyboard, Animation and Sound Design by: Sandy Paton
The final video was enthusiastically received and serves as a powerful new asset for the sales team:
“Working with Paton Creative on our explainer video was an excellent experience. Sandy translated our unique proposition into a clear, visually compelling narrative that captured the essence of what we do.
We would confidently recommend Paton Creative to anyone looking for high-quality, collaborative, and thoughtful video production.”
- Victoria Fletcher, Executive Assistant, Inzuzo.
Credits:
Art Direction, Storyboard, Animation and Sound Design by: Sandy Paton